When this project began in 2021, our guests were looking for comfort and a sense of connection. That’s when our amazing artist, Marisol Ortega, teamed up with Target designers to develop a modular, hand-drawn set of spring icons. These designs symbolized unity, something the world was needing at the time. As lead writer, I was responsible for crafting uplifting signage throughout the store—even in Bullseye’s Playground—to bring joy and smiles to our guests.