The denim collection that’s true to you.
Jeans shopping, need I say more? As lead writer on Target’s owned-brand launch of Universal Thread, we were on the mission to make denim decision-making less daunting with thoughtful designs, just-right fits and on-trend pieces. From the manifesto to the tagline to window clings, the goal was to empower women everywhere.
Agency: Target Creative In-house
Manifesto featured in The New York Times (pictured), Vogue and Elle
